IMPACT
Numbers that speak
Revenue Generated
83% profit margin
Conversion Rate Lift
Paid Social via GoldenThread
Conversations Analyzed
GoldenThread AI system
CRO Experiments Run
VWO + Clarity
Free Tools Launched
Semrush API-powered
Open Source Clones (14d)
semrush-mcp infrastructure
PROJECTS
What I Build
Systems that drive measurable growth, not one-off tactics.
semrush-mcp
Open Source MCP Infrastructure & CLI
An open-source tool that connects AI agents directly to Semrush's data APIs. Any AI assistant can pull keyword, backlink, and competitive data on command.
GoldenThread
AI Trend Intelligence System
An AI-driven initiative that scrapes 10,000+ social posts weekly from marketing communities, uses LLM analysis to identify emerging trends, and maps them to product messaging across 8 channels.
AI Content Engine
Enterprise Pipeline
Built an AI pipeline that scores and prioritizes 200K+ content URLs by quality, relevance, and update potential, at $0.03 per asset. Replaced months of manual auditing with a system that runs in hours.
Free Tools Program
Product-Led Growth Engine
Owns free tools development across acquired assets. 18 Semrush API-powered tools across 5 domains, including SEO Checker, AI Visibility Checker, and Reddit Opportunity Report.
CRO Program
Conversion Architecture
77+ CRO experiments across acquired assets using VWO and Microsoft Clarity. ICE scoring framework for experiment prioritization. Winning variants scaled across portfolio.
Custom GPTs
AI Acquisition Channel
Built specialized AI assistants to capture high-intent conversational search demand directly inside the OpenAI ecosystem.
Cross-Property Operations
Program & Vendor Management
Manage a ~$500K annual budget across a multi-vendor ecosystem spanning 5 acquired properties. Coordinate dev, design, content, outreach, and link building contractors through Monday.com workflows with structured QA pipelines and automated status routing.
18 API-Powered Free Tools Engineered & Deployed
EXPERIENCE
Where I've Built
CORE COMPETENCIES
Technical Capabilities
SEO + Agentic Search
Semrush
SimilarWebAI & Automation
Google Gemini
Anthropic / Claude
Codex
LangChain
n8nClaude Code CLICRO & Analytics
Google Analytics 4
Google Search Console
Looker StudioDesign & UX
Figma
Tailwind CSS
Framer Motion
MagicUI / ShadcnDevelopment & Tools
Replit
Cursor
Ollama
WordPress
GitHub / Git
Next.js
React
TypeScript
Node.js
Cloudflare
Netlify
UpstashAPIs & Data
Anthropic API / Claude APIOpenAI APISemrush APIsGoogle Gemini API
Reddit APITESTIMONIALS
What People Say
I worked under Béatus for two years at Mechanism Ventures, and I cannot speak highly enough of him. He is intelligent, hard-working, and innovative, constantly researching and coming up with new ideas to test. His knowledge of SEO is great, and is supplemented by his understanding of marketing and business growth, allowing him to integrate his strategies into the big picture to make websites successful. We worked on multiple startups across different industries, and Béatus was always able to effectively execute strategies for each company. Even after the startups hired their own internal SEO practitioners, he jumped in with additional guidance and to support however was needed. On top of heading the SEO for various startups, he also spearheaded the maintenance of tens of other websites owned by the company, overseeing everything from content to link building to affiliates and advertising partnerships. How he did it all, I still have no idea, but he handled it while remaining calm and keeping a methodical approach for all websites. Last, and what I believe to be most important, Béatus is an outstanding human. He is kind, thoughtful, and empathetic, among many other positive qualities. He is wonderful to work with, which makes a difference in the workplace, and I always looked forward to meeting with and working alongside him. If you ever pass up the opportunity to work with him, you are missing out on one of the best experiences you can have in your career.
Morgen Henderson
Off-Page SEO | Digital PR | Data-Driven Content
I've worked with Béatus for over seven years across multiple projects, and he's my go-to person for all things SEO. He's an SEO, content strategy, and technical optimization expert who consistently delivers results across various industries, including e-commerce and B2B, through his data-driven approach to strategic decision-making. Béatus has a talent for breaking down complex SEO concepts into digestible insights. He always goes beyond just providing solutions; he explains the reasoning behind his strategies, so our team can make informed decisions and promotes a culture of continuous learning. Béatus is a proactive communicator who doesn't wait for you to ask questions. His project management skills mean he can anticipate needs and coordinate efforts across different departments to ensure A+ execution of SEO initiatives. Béatus is a great cross-functional collaborator who bridges the gap between SEO and business objectives, which has been key to our projects' success. I'm confident Béatus' expertise, leadership qualities, and collaborative approach would make him a valuable addition to any organization.
Charles Lee
CEO @ S Universe | Delivering World Class NetSuite Services
Béatus was an absolute pleasure to work with! He was the architect and mastermind behind all of our initial SEO initiatives, from strategy to execution. His work really moved the needle for Live It Up in our early days and beyond -- his legacy is still present. Highly recommended!
Haim Nigri
Cofounder & CEO at Live It Up
Having worked first-hand with Béatus in ideating, developing, and founding The Authentic Gay (theauthenticgay.com) and RootBabes (rootbabes.com), I am deeply familiar with his expertise and curiosity as a marketer. He has helped to pioneer an extremely efficient and bulletproof methodology behind briefing copywriters, tying together SEO insights with brand-specific content strategies. He is exceptionally well-rounded, as I've seen him take a project from mere thought through wireframing, development, SEO/content optimization, launch, and continued strategic SEO implementation. Most importantly, his positive and authentic attitude continues to win the hearts of the freelance clients we work with. He is an invaluable team player, inventive thinker, and can always conceptualize ways to go above and beyond the expected.
Mark Krasner
Software Engineer @ Recall Labs
Béatus is an integral part of EGA. He is a pillar, one of our key personnel here without whom, e-commerce just wouldn't make sense. We've tried to go the agency way for SEO and Digital Marketing Management, but nothing beats an in-house expert. That's what Béatus is. I've worked in tandem with him making his strategies come to life through content, and his vision and guidance have truly delivered in every aspect for our business. More traffic, more sales, more visibility in search engines. Aside from his fluency in all things digital marketing, Béatus is such a pleasure to work with!
Mariel M. Gutierrez, PCM, CDMP
Strategic Marketing and Communications | Creative Writing
I had the pleasure of working with Béatus at Maykke on an array of projects during his time at the company. No matter the project size or deadline that was put in front of him, he would get it done. Whether he was presenting his strategies to the entire company, working cross-functionally with merchandising team, creative, and contractors, or strategizing social media campaigns, Béatus would always bring his A-game and deliver exceptional results. Béatus is very passionate about what he does and is always willing to educate and share his expertise with the rest of the team. He was a delight to work with and I would highly recommend him for any company.
Kenneth Hernandez
Marketing Professional
CONTACT
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