Senior Growth Manager @ Semrush

Béatus Hoang

I build
Growth Systems

AI-native growth leader who builds systems that actually work.

11+ years combining product marketing, UX design, and program management with deep technical expertise to drive measurable revenue impact.

IMPACT

Numbers that speak

0M

Conversations Analyzed

GoldenThread AI system

0

Content Pieces Deployed

Across 8 channels

0+

CRO Experiments Run

VWO + Clarity

+0%

Conversion Rate Lift

Paid Social via GoldenThread

0

Free Tools Launched

Semrush API-powered

$0M+

Revenue Generated

83% profit margin

PROJECTS

What I Build

Systems that drive measurable growth, not one-off tactics.

GoldenThread

AI Trend Intelligence System

An AI-driven initiative that scrapes 10,000+ social posts weekly from marketing communities, uses LLM analysis to identify emerging trends, and maps them to product messaging across 8 channels.

73trends
363pieces
+$247KMRR

Free Tools Program

Product-Led Growth Engine

Owns free tools development across acquired assets. 15 Semrush API-powered tools across 5 domains, including SEO Checker, AI Visibility Checker, and Reddit Opportunity Report.

15tools
103%CTR lift
$20.8KNUMRR

CRO Program

Conversion Architecture

77+ CRO experiments across acquired assets using VWO and Microsoft Clarity. ICE scoring framework for experiment prioritization. Winning variants scaled across portfolio.

77+experiments
71%CTR lift
44%CTR lift

Custom GPTs

AI Acquisition Channel

Built GPTs as a new acquisition channel for Semrush. MRCA GPT and Marketing GPT with OAuth integration and Semrush API roadmap.

2,255visitors
199signups
$310MRR

EXPERIENCE

Where I've Built

2024 - Present

Semrush

Sr. Growth Manager, Owned Media

Leading cross-domain growth initiatives across Semrush's acquired media portfolio.

Search Engine Land, Backlinko, Exploding Topics, MarTech, Traffic Think TankBuilt GoldenThread AI trend intelligence system15 free tools launched, 77+ CRO experiments

2021 - 2024

Mechanism Ventures

Director of SEO

Led SEO, content, and link-building initiatives across portfolio companies.

2020 - 2021

Upgrow

SEO Director

Led SEO and content strategies for high-growth SaaS, tech, and telehealth clients.

2019 - 2020

Ecogreen America

SEO Director

Launched SEO function from scratch for megagrass.com.

2018 - 2019

Ella Paradis

SEO & Content Manager

Drove explosive organic growth for e-commerce brand.

2017 - 2018

Hearst / 46Mile

Search & Content Manager

Led SEO department at San Francisco Chronicle's full-service agency.

2015 - 2017

LA SEO Service

SEO Strategist → Manager

Developed and led the agency's social media department for 20+ clients.

TOOLKIT

Tools I Work With

AI & Automation

Claude Code CLIN8NApifyLLMs (GPT-4, Gemini, Claude)LangchainCustom GPTs

CRO & Analytics

VWOMicrosoft ClarityOptinMonsterGoogle AnalyticsICE Scoring

Design & UX

FigmaWireframingResponsive DesignA/B Test DesignConversion Architecture

Development

Next.jsReactTailwind CSSWordPressChrome ExtensionsNetlify

SEO

Technical AuditsSchema MarkupContent StrategyLink BuildingScreaming FrogProgrammatic SEO

APIs & Data

Semrush APIs (Core, AI, Datos)Gemini APIReddit APIDataForSEO

TESTIMONIALS

What People Say

Beatus is a pillar and key personnel at EGA. His in-house expertise surpassed what agencies could deliver.

Mariel Miranda

Marketing Strategist, Producer

Worked with Beatus at Maykke on multiple projects. His cross-functional work delivered exceptional results.

Kenneth Hernandez

Marketing Professional

Co-founded The Authentic Gay with Beatus. His marketing methodology is impressive, well-rounded from wireframing to launch.

Mark Krasner

Partner Engineer

CONTACT

Let's Build Something

Have a growth challenge that needs systems thinking? I'd love to hear about it.

Or connect on LinkedIn

hoang.beat@gmail.com